Hello and welcome to The Little Sunshine Store. I’d love to tell you a little bit about us and what you will experience when browsing through our collections.

In a nutshell… we are the UK’s only dedicated online holiday shop for children – helping to ease the stress of holiday shopping and get you excited about your trip before you’ve even stepped onto the plane.

Built from my own personal needs as a mum of two who loves to travel, I noticed a gap in the market for a one-stop-shop of stylish but practical holiday items for my girls and it was this revelation that planted the seed for The Little Sunshine Store.

Our pages are filled with beautiful,stylish and, most importantly, sun-safe, swimwear, beach wear and sunny day accessories for your little ones.  With a curated collection of fun and desirable items, as well as holiday essentials to ensure that the days leading up to your next trip are spent relaxing and unwinding and not frantically searching for that last minute item, we want you to think of us as your little piece of paradise on the web!

As our store grows, so will our product offering and we are so excited to take you on the journey with us!

Feel the warm glow and those fuzzy feelings about where you’ve just been and the excitement of where you’re heading next.

Our Values

What we care about

At the heart of The Little Sunshine Store are you, our customers.

We want you to enjoy a stress-free pre-holiday shopping experience, viewing a curated selection of items which will be perfect for your children and their next stint in the sun, at one dedicated online shop.

And, when it comes to your little ones, it’s so important that we don’t compromise on their comfort and safety, which is why all of the swimwear in our collection is made from sun safe materials,helping to protect your children from harmful sun rays, whilst also featuring amazing fabrics which are both fast drying and provide the ultimate in comfort and fit. Oh, and did we mention that they all pass the style test too?

We also believe in doing our bit for the environment and we are passionate about working with brands who adhere to sustainable practices and have strong environmental credentials.  Many of the products on our pages are made using Econyl®, a 100% regenerated polyamide fibre made from post-consumer materials like abandoned fishnets and other plastic waste collected from the sea, in turn helping to preserve the earth’s natural resources.

And finally, we want to bring our community together and share our sunshine state of mind. And, that’s why we’ve created a lifestyle section on our site where we will be exploring destinations, providing fashion advice, imparting our knowledge and arming you with handy resources for your next staycay or vacay inthe sun!  We look forward to welcoming you there!

Our brands

Curating only the best

The Little Sunshine Store is home to both established designers and exciting emerging brands from across the World, all chosen for their unique collections which deliver on our core credentials of style, sustainability, comfort and sun-safe.

No two brands are the same, and this is very important to us to ensure that we are offering variety whilst also bringing you the products that we know you will want to see!

We stock both core collections as well as new season trend pieces, and we work with our brand partners to ensure that The Little Sunshine Store customers have access to the best swim and resort wear pieces for each upcoming season. 

Sourcing our products worldwide from theUK to the Caribbean, we are always looking for the next exciting brand to bring on board. 

We hope you love what you see!